Executing an E-Commerce Strategy
Lay the groundwork and developing the network for successful E-commerce 

Seminar Overview

Integrity and reliability drive successful E-businesses. This seminar will equip you with the strategies to execute an effective, trustworthy E-venture to gain the competitive advantage in networked relationships: business-to-business or business-to-customer. 

Focus

Results

You will:

Who Benefits?

Mid-level to front-line managers and non-technical executives who are directly responsible for developing and implementing the organization’s e-commerce strategy. 

The  Instructor

Welcome

Richard A. Scudder is an associate professor of Information Technology and Electronic Commerce in the Daniels College of Business. He is an expert in project and systems lifecycles, estimating and measuring information systems, organizing project teams, and communication.  He offers a variety of courses on project management for information systems for public and private organizations.

 

 

Introduction to the Course

The Center for Management Development would like to thank you for your participation in this workshop.  We hope that the materials provided on this site will help you to apply what you have learned in this class and to share this information with your colleagues.  We have included the slides used during the workshop so that you may directly visit some of the sites discussed in class.  We have also included additional reference material to help you find resources as you work to put your strategy in place. 

To facilitate an opportunity to continue learning from other participants and the instructors in the program, we have provided access to the Daniels College of Business’ E-Net.  Using the login name we provided, you can visit Blackboard for up to two months after the completion of the workshop. 

  1. Course Presentations:
    1. Course Introduction and Key Concepts
    2. Formulating Your E-commerce Strategy
    3. Executing Your E-commerce Strategy
    4. The Technology of Electronic Commerce
  2. Course worksheets
    1. E-commerce Architecture
    2. Web site
    3. Strategy
  3. Reference Materials
    1. Terminology
    2. Suggested Reading
    3. Links to E-commerce Tools
    4. Article on the Coming Crash of E-commerce

Please note that any files contained on this site are the property of the Scudder and Associates and may only be reproduced by permission.